Modified Atmpsphere Packaging (MAP)
What is Modified Atmosphere Packaging
Modified atmosphere packaging "involves either actively or passively controlling or modifying the atmosphere surrounding the product within a package made of various types and/or combinations of films."
A modified atmosphere can be defined as one that is specially created by altering the natural distribution and makeup of atmospheric gases. When applied to packaging, this involves modifying or controlling the makeup of gases contained within each package to provide optimal conditions for increasing the shelf life and reducing oxidation and spoilage of perishable food and beverage products.

There are two different kinds of modified atmosphere packaging: Passive and active. Active modified atmosphere packaging is "the displacement of gases in the package, which is then replaced by a desired mixture of gases" and passive modified atmosphere packaging as "when the product is packaged using a selected film type, and the desired atmosphere develops naturally as a consequence of the products' respiration and the diffusion of gases through the film."
Bioberries uses the latest active MAP technology with carefully combined mixture of gases to extend the freshness and life of each of our products.
Advantages of Modified Atmosphere Packaging
Fresh. Natural. Preservative-free!
MAP packaged products have prolonged shelf life compared to the ones that use conventional storage methods. MAP also leads to improvement in visual appeal of the packed products, preservation of food nutrients and prolonged preservation of food freshness.
Here is a quick list of MAP benefits:
- - Longer shelf life
- - Better control of the product
- - Sellers can ensure product quality
- - More product availability
- - Reduced costs
- - Longer freshness cycles
- - Reduced labor
- - Waste elimination
- - Better manufacturing capacity
- - Environment friendly
- - No preservatives
Why?
It's all about the consumer.
Shoppers demand fresh products that involve minimal processing, yet also desire them to have extended shelf lives. This became especially important during the COVID-19 pandemic of 2020 as many consumers began spacing out shopping trips and aimed to make their food supply last longer.
Even in times when there is not a global health crisis, busy consumers don't have time to stop at the grocery store every day, and suburbanization has made the convenient neighborhood market a thing of the past.
Additionally, food and beverage producers must supply their products to an increasingly globalized market, necessitating longer shelf stability while ensuring optimal taste and texture for their products.
For all these reasons, modified atmosphere packaging (MAP) has become the go-to technology for extending the shelf life of fresh items.
Is there something that is even better?
Yes. We also use specially developed MAP++ technology
MAP++ extends the freshness and shelf life of the products even more by adding special amino polysaccharide that acts as natural antibacterial agent and is absolutely safe for the humans.
This protection has dual mode of action, on the pathogen and on the product, as it reduces the growth of decay-causing fungi and foodborne pathogens and induces resistance responses in the host tissues. The coating forms a semipermeable film on the surface of fruit and vegetables, thereby delaying the rate of respiration, decreasing weight loss, maintaining the overall quality, and prolonging the shelf life. Moreover, the coating can provide a substrate for incorporation of other functional food additives, such as minerals, vitamins or other drugs or nutraceutical compounds that can be used to enhance the beneficial properties of fresh commodities, or in some cases the antimicrobial activity of MAP++.
This type of protection has been approved under Regulation (EC) No 1107/2009 and Regulation (EU) 2022/456 by the European Parliament and Council and also as GRAS substance by USFDA. Its application is absolutely safe for the consumer and the environment.